About Us
We design strategically bright and beautifully crafted brand experiences
We, passionate artists, imaginative strategists, curious innovators, modern makers, join forces to design strategically bright and beautifully crafted brand experiences. Through relentless exploration and passionate execution, we challenge the status quo, eclipse expectations to power positive and long lasting brand creation and transformation.

Formerly Raison Pure NYC, forceMAJEURE is an international design house established by Laurent Hainaut in New York in 1998. With offices in New York and Paris, we are a 50-person team of passionate creatives. With more than 18 years of expertise in innovation, visual & brand identity, product & packaging design, retail environments and brand experiences, we have grown an extensive portfolio of global partners in the beauty, fine fragrance, home & personal care, liquor and food & beverage sectors.
Approach
WE BUILD BEAUTIFUL, WE THINK BIG, WE NEVER SETTLE, WE JOIN FORCES
WE BUILD BEAUTIFUL. We design purposefully and believe in harnessing the power of beauty to build brand reverence, visibility and value.

WE THINK BIG. We are curious, we never stop asking questions, and we find inspiration everywhere. We embrace the challenges of today, without losing sight of what will come tomorrow.

WE NEVER SETTLE. Obsessed with fine details, we thrive when we change the story and define new boundaries to create ideas that stand apart.

WE JOIN FORCES. We believe in the strength of bringing people together. Diversity—of our designers, our partners, and our projects—inspires brilliance and makes us more nimble.
We are a 50-person team of passionate artists, imaginative strategists, curious innovators, and modern craftsmen.
Our Team
LAURENT HAINAUT
founder & ceo
CATHERINE MOUNTAIN
vice president & general manager
JB HARTFORD
creative director
MICHELLE MAK
creative director
MARK WEBB
creative director
ALEX BOULWARE
art director
HELEN GIBSON
art director
Harry Chong
art director
MARCO LEONE
art director
LEIGH VON BOETTICHER
account director
MEGAN BRADLEY
director of client services
LINDA TSENG
production director
NICOLE DUVAL
visual strategy & innovation director
MATTHEW MCCOY
business development director
Marine Forlini-Crouzet
vice president of marketing europe
Our Work
Our News
Connect
FORCE MAJEURE PARIS
+33 7 88 31 14 17
Careers
Senior Account Manager (Paris) – Seeking an experienced, motivated Senior Account Manager to work closely with the Paris team and its global clients. Fluency in English (spoken/reading/writing) a must.
Junior Designer (Paris) – Seeking a dynamic, conceptual junior designer to work with the Paris team and its global design projects. Knowledge of English a must.
© 2016 Force Majeure