We design strategically bright and beautifully crafted brand experiences
We, passionate artists, imaginative strategists, curious innovators, modern makers, join forces to design strategically bright and beautifully crafted brand experiences. Through relentless exploration and passionate execution, we challenge the status quo, eclipse expectations to power positive and long lasting brand creation and transformation.
Formerly Raison Pure NYC, forceMAJEURE is an international design house established by Laurent Hainaut in New York in 1998. With offices in New York and Paris, we are a 50-person team of passionate creatives. With more than 18 years of expertise in innovation, visual & brand identity, product & packaging design, retail environments and brand experiences, we have grown an extensive portfolio of global partners in the beauty, fine fragrance, home & personal care, liquor and food & beverage sectors.
WE BUILD BEAUTIFUL, WE THINK BIG, WE NEVER SETTLE, WE JOIN FORCES
WE BUILD BEAUTIFUL. We design purposefully and believe in harnessing the power of beauty to build brand reverence, visibility and value.
WE THINK BIG. We are curious, we never stop asking questions, and we find inspiration everywhere. We embrace the challenges of today, without losing sight of what will come tomorrow.
WE NEVER SETTLE. Obsessed with fine details, we thrive when we change the story and define new boundaries to create ideas that stand apart.
WE JOIN FORCES. We believe in the strength of bringing people together. Diversity—of our designers, our partners, and our projects—inspires brilliance and makes us more nimble.
We are a 50-person team of passionate artists, imaginative strategists, curious innovators, and modern craftsmen.
Through exhaustive exploration, relentless creativity, and detailed execution, we challenge perceptions and eclipse expectations.